Founding partner and branding designer, URSIDE Design and URSIDE Hotel Shanghai
The Possibilities of Metamorphosis
In this lecture, Wang will delve into his design philosophy, emphasizing the significance of interdisciplinary approaches and the integration of diverse design elements. He will explore the boundless potential inherent in the concept of metamorphosis, a central theme in his work, and will showcase a wide array of projects that exemplify his innovative approach to design. From unconventional hotel entrepreneurship to architectural and urban branding, store design, fashion branding, exhibitions, curation, lecture branding and photography, Wang’s work reflects his commitment to pushing the boundaries of conventional design norms and seeking to transform the world of design through creativity and exploration.