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Sam Jacob
Principal, Sam Jacob Studio for architecture and design
Professor of Architecture, University of Illinois at Chicago
That Lightbulb Moment: Architecture As Information
Marshal McLuhan told us that a light bulb is information, but that we don’t recognise it as such because it is information in its purest state. If that’s the case for a very small part of architecture, then perhaps it’s also true for the whole. But what might that mean?
The talk will think through this idea using a series of projects as jumping off points – from early FAT works that imagined architecture as a form of communication to more recent projects exploring the material transmission of information though architecture.
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