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Jack Self
Director, REAL foundation
Editor-in-Chief, Real Review
Unit Master of Diploma Six, Architectural Association
How to Make Things Real and Unreal
To develop your own practice requires repetitively making and doing. Beginning and being have their own complications: perhaps you have little money (or no access to money); perhaps you struggle to define your objectives; perhaps you know what you want to do, but do not know the best way or method to execute the idea. The creation of material and immaterial objects is different from their formal design; practice implicates strategy, communication, conceptual development and lateral thinking.