1:00pm - 2:30pm EDT November 1, 2019

NeuroArchitectureImaging project presentation and discussion

Almost nothing like a building and almost something like an image: this is your brain on architecture.

NeuroArchitecturelmaging is a site-specific video installation that activates and iterates the temporal and material patterns and logics in the idiosyncratic architecture of Ernie Davis Hall. It attempts to create an imaging environment that plays on our evolved cognitive capacities for pattern recognition, serial processing and spatial imagination. By highlighting the parts of the building as an effect of the project and delaminating the projection as an effect of the building, it will seem as if one is simultaneously inhabiting a building and a digital model.

NeuroArchitectureimaging will engage peculiar questions:

  • How are new approaches to visualization and knowledge production in neuroscience and architecture altering our most basic presumptions about imagination, intelligence and aesthetics?
  • How are advanced imaging technologies and neuroscientific knowledge challenging the modernist theories of vision, visuality or optics that have long been paradigms of cognition and abstraction?
  • Can technologies like fMRI and digital modeling be understood as media of artificial imagination?


  • Deborah Hauptmann
    Professor and Chair, Department of Architecture, Iowa State University; editor of Cognitive Architecture, 2013
  • Dr. Sandra Hewett
    Beverly Petterson Bishop Professor of Neuroscience; Professor of Biology, Syracuse University
  • Mark Linder
    Professor, School of Architecture, Syracuse University