Einhorn Lecture
Lawrence Scarpa, FAIA
Managing Principal, Brooks + Scarpa
Adjunct Professor, School of Architecture, University of Southern California
The Power of Beauty: Why It Matters
Why do we remember buildings, locations and experiences? Even a place visited in our childhood can conjure emotions that make an impact on us through the memories they create. Brooks and Scarpa will explain the creative process that aspires to make a lasting impression out of even a brief encounter.
Beauty is deeply intertwined with human values, social structures, and individual well-being. Its relevance can be seen in the way societies and cultures celebrate, pursue, and define beauty. It impacts almost every aspect of life from art and architecture to daily routines and social norms.
Beauty is the promise of happiness.” Happiness is one of our fundamental human needs and Beauty fulfills that promise. Buildings that we admire are ultimately those which, in a variety of ways, extol the values we think worthwhile. Whether through material innovation, form, colors or service to society, qualities such as friendliness, kindness, subtlety, strength and intelligence are part of what we believe are beautiful. Our sense of beauty and our understanding of the nature of what is good are intertwined and inseparable.
Brooks and Scarpa’s work is deeply rooted in conditions of the everyday, and works with our perception and preconceptions to allow us to see things in new ways. They do this, not by escaping the restrictions of practice, but by looking, questioning and reworking the very process of design and building, rethinking the way things normally get done – with material, form, construction, even financing –– and to subsequently redefine it to cull out it’s latent potentials – making the “ordinary extraordinary.”
