Jiwon Shin is the founder of SHINOH, an architecture and branding studio based in Seoul, South Korea. A graduate of the Pratt Institute School of Architecture, Shin has worked as a designer at Carlos Zapata, Studio Daniel Libeskind and Lifethings. Her curiosity and passion for the fashion industry and product manufacture led her to join the global branding team at Gentle Monster. Three years later, in summer 2020, Shin began creating work under the alias SHINOH.
SHINOH is a small group of designers with diverse backgrounds and areas of expertise including in metal craft, space design, graphic design and architecture. Currently, SHINOH is expanding and working on a number of new projects in New York and Paris. Since 2019, Shinoh has worked with renowned Gordon Ramsay restaurants to develop an architectural and branding strategy with four resturants realized in Korea including Street Burger by Gordon Ramsay in Seoul, Incheon and Suwon. SHINOH has also created the first Busan flagship for the Korean dessert brand, Knotted. The studio’s projects also include notable and award-winning projects such as the KREAM Lotte showroom, the VIVER flagship, and the Positive Hotel. Most recently, Shinoh has worked with cult k-beauty brand, Fwee Agit to launch a new concept store that has brought a new wave of excitement and energy to the k-beauty scene.
