HYPER-MATERIALISM
Hyper-materialism, a term coined by Salvador Dali, describes the art and architecture of collage. A hyper assortment of materials and construction conventions pieced together to create the ultimate object of desire.
Hyper-materialism is a response to the 'sterile and over-rationalized technological realism.' This over-accentuation of material has led these inanimate objects to take on animate characteristics, sometimes from their owners, as Freud observed. 1.