1945-50; autom(atic oper)ation
The execution of a process, device, or system without or with very little human intervention
Concept in relation to data farms:
Automation is commonly thought of as a term of production with a focus on efficiency, quality, and quantity. Within the umbrella of the data farm however the term automation sets out to describe the seamless integration of data transfer and availability only made possible through data farms. The cloud can be thought of as an automatic process. The cloud in analog terms is a device, by which humans with very little intervention can spontaneously access their information with the proper physical tools from anywhere. The idea of the cloud is that it's always there. The process of storage and backup of data is an automated process or at least that's what its engineers have set out to do. In the simplest terms the idea is that at any given moment the cloud can release or store your information but the important thing is that you've done very little save for initial setup to get it there.
"The most pervasive aspect of the developing man/computer symbiosis, and the most immediately important in large-scale societal effects, has been the automation of production and services in the advanced economies. Man is clearly no longer required as a mechanical energy converter, as part of an assembly line or as a routine worker."